Pesticide-free Fabric

A store named“Orga”just opened up near my house. It sounds like a Russian girl’s name but it is actually an organic vegetable shop. These stores are opening up every block since people are more interested in making their lives longer and healthier. I buy homemade yogurt from here. It says it is organic. How can something fermented be organic? This would only mean that yogurt came from a cow that was raised in organic pasture. This is impossible to prove. Although it is non-sense, I just buy it for the simple reason-it taste good.

Likewise, it is difficult to prove that a piece of cotton fabric is organic. A surveillance camera would have to be placed 24 hours. So these are named as colored cotton (non-bleaching and non dyeing) and pesticide-free. They have nothing to do with organic cotton but people recognize them as something more natural. Colored cotton is healthier since chemical solution is not added. Bleaching and dyeing, however, are also proven safe. Colored cotton comes in just 3 basic colors that as faded as the colors of greige fabric. The visual effect is strong and customers believe they are organic.

The cost to create such effect is huge. A simple cardigan made of high-priced colored organic cotton will cost $350. Using organic cotton alone is not a good strategy since the difference is not shown. Customers will not feel much different wearing the organic cardigan from a regular one. So it is all about having the visual effect.

With inorganic cotton, my company has produced fabric that looks just like organic cotton. It is pesticide free, non-bleached, and non-dyed. So it would be the same as organic cotton. The only difference is that it cannot have a special tag written organic cotton.